Microsoft

Chasing Microsoft’s One Big Windows Strategy

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We know that Apple has a dual-OS strategy: the Mac OS for desktops and laptops, and iOS for phones and tablets, Google with Chrome OS for the Chromebook laptops and desktops and Android for tablets and Smartphones! But Microsoft is the newest to take the route to chasing the technologically overwhelming job of creating a unified code base that works on everything from smartphones to servers.

The plan has undeniable benefits for users; facilitating creation of a core cloud service providing a common yet tailored experience for each of our devices from mobile, PC, console to back end system at home and at work; and giving developers a common tool set for building applications.

The Operating Systems Engineering Group formed two months ago has been chasing this dream with Terry Myerson as its Executive Vice-President who in the recent Microsoft financial analyst meeting remarked that “we really need one silicon interface for all of our devices. We should have one set of developer APIs on all of our devices”.

With bulk of issues to deal with such as Windows 8 for x86 devices and windows RT for devices that run on ARM chips and then there’s the low presence of its Windows phone 8, the halfhearted response that the Microsoft-built and branded Surface tablets have received — both the Windows 8 and Windows RT models, the market isn’t holding onto its breath for Microsoft’s plan.

 

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