The advantages from Google Plus and Facebook differ completely from businesses perspective. The main objective of Facebook for several businesses is especially for brand recognition. A click in Facebook connects to actual websites. Considering same in Google Plus isn’t same and doesn’t connect to any websites. It is purely to obtain more followers. The goal behind is the organic traffic from Google searches. Following and getting ranked depends on Google authorship. Follow someone who writes something that you are interested on Google Plus. After a minute search on that particular in Google search engine. As you can observe the image of a person that you followed. For this one must make sure that they are notifying Google of authorship for an article or website. Author Rank is the new concept that Google started considering recently. Authors are ranked similar to that of websites page rank. Use the fullest by entering from ground level of Author rank by implementing authorship. The ultimate objective of Google Plus in business is to achieve maximum followers as much as possible irrespective of the click via rate from g+ to business websites. To obtain maximum follower one must actively interact with their followers.