A recent study concluded at the University of Georgia, by researcher Joe Phua found that smokers engaged on social networking sites which are specifically health-related, find it easier to quit smoking. The study which was published in the Journal of Communication, examined health based social media sites, focusing on helping members to quit smoking found that as participation on these sites increased, members began to build strong social connections and a sense of bonding with co-members who faced the same health issues. The interaction on the social media helped them improve their health condition as they began to develop more meaningful online social relationships. They began to identify with each other’s problems, building trust, and started giving and receiving social support often resulting into abstinence from smoking during tempting situations. The research added that social media can become an effective part of a holistic treatment plan for chronic health conditions, which traditionally rely on professional offline support services.