Online marketing is the latest way of marketing which is now being adopted by all business persons as they know market is going to be more and more internet oriented. Going in more depth, the most using method for result oriented efforts to be considered is pay per click. When you are going for any PPC campaign, then choosing right place for showing your ad is the first and most important step. Choosing Google for your PPC campaign can be very effective as Google covers a very large part of search engine industry. Google AdWords is a tool from Google where you can start your PPC campaign.
The very first thing for your online pay per click campaign is to set an ad with SEO friendly title and description. The title and description of the advertisement has a specific character limit. After that you have to choose criteria for showing your ad whether in search results with relevant searches or whether on partner website or at any other place where Google can display your ads. Your account will be debited only when any user will click on your ads. This mode of marketing has maximum chance for creating customers online. Other things about which you have to be careful when targeting a business on Google AdWords are keywords, Destination URL and Display URL, CPC (cost per click)etc.