Twitter just made a big announcement on its upgraded embeds with the first showcase on August 11 tweet from astronaut Chris Hadfield. The photo experience at Twitter just got visually larger and bolder with focus on the media. Brian Ellin, Twitter’s project manager, in his Blogpost remarked, “Both landscape and portrait photos now have more room to show their pixels when the Tweets are embedded online.”
As the real-time marketing battle catches up, Instagram launched embedded posts which included videos and photos, while Facebook introduced the hashtags. Twitter just caught up with its rivals by enriching its photos experience to provide richer embeds in their stories and making vine videos embeddable.
Taking into account the growing popularity of photos on social media, the improvement focuses on photos which are shared on embedded tweets, which will be here on displayed above the embed, in front and center letting users click on to the photos to know more of what’s happening, join the conversation, interact with embedded tweets, retweet, add to favorite or follow to get the tweets.