Smartphone manufacture like Samsung, Nokia, Apple, Sony, Microsoft, Google and Motorola are fighting among others especially in patent litigation. These companies obtain patents to increase their market share and to sue their competitors from using the methods of the patents. 2014 is really a battleground between Samsung and Apple Inc. Korean manufacturer aggressively states that it will be world’s top most brand in the smartphone market by the end of the year. Both the company found by Steve Jobs and Korean firm are very eager to highlight the global nature of their business. Samsung Electronics stood up against the iPhone. Normally iPhone rules North America. 45% of adults who is aged above 18 own iPhone in the United States. This percentage can only be matched by cheeseburgers and soft drinks it is incredible when it comes to technology.
81.4% of the present Apple owners planning to buy their Smartphone from their own company. 71.3% of Samsung customer planning to stick with Korean manufacturer. If Samsung Electronics want to reach their goal it is very essential for them to snatch customers from Apple. This is not a simple task but due to heavy competition it is very crucial for each other.