Timothy Donald better known as “Tim Cook”, the CEO of the tech major Apple Inc. Born on November 1, 1960, Tim cook was brought up in Roberts dale, Alabama near Mobile Mobile in America to a shipyard worker with mother as a homemaker. He did his B.S. in industrial engineering from Auburn University in 1982. Later in 1988, he mastered in Business Administration from Fuqua School of Business, Duke University.
Before joining Apple, he was serving Compaq as VP for Corporate Materials for six months. He spent a large portion of around 12 years of his career at IBM personal computer serving as director of North American fulfillment. Cook left his rosy career with Compaq to join Apple just after his first meeting with Steve Jobs in 1998. He enrolled as SVP for worldwide operations.
Due to poor health condition of Steve Job, he served as CEO of the Company on various occasions in the absence of Job. Owing to his smart decision making ability and strong estimation capability, he was promoted to COO in 2007. Finally after Job resigned as CEO of the Company, Cook took over as CEO of Apple Inc. on Aug 24, 2011.
It was him who brought back the mini tablet in the market, that was once trashed by Job. These iPad Mini are the hot selling products of Apple presently. In his career he has taken some very non- Appleian decision like apologizing for Apples Map that were a real No. But his decision to apologize paid him well.
In his career he paid a lot of attention towards the working conditions in the manufacturing factories of Apple (one of them Foxcon). Since then Apple is widely known for its transparency in the manufacturing.
Unlike Steve, he introduced the concept of matching charitable donation with employees that was a very good move towards company’s goodwill and employees.
According to him, settling down the legal wars amicably is a better option than to go for endless fights in the courts. Owing to this belief he settles the long pending legal patent battle with HTC and reportedly getting $180 million per year.
A smart player at managing HR, he contributed some very good decisionsForstall in this direction alsolike retaining and convincing Bob Mansfield and oustering Scott Forstall.
Considering the shareholder, he paves the way for high mountain of cash lying in the Apple Balance Sheet with the announcement of dividend and Buyback. The decision ultimately increased the wealth of the Company’s shares.
Known for the launch of best iPhone, Apple iPhone 5, Cook has made a lot of reformist and innovativechanges at Apple which is currently doing well. But we can assure that he is going to create some big changes in the coming period.
Lon Live Tim Cook!!