If you want to get noticed, you must sit amongst youth. This is more effective particularly in a young country like India. Recently we have seen elections in five states and parliament elections are on the go. One thing which put biggest impact on the results of these elections was social media. Parties with better social media integration won the benefit and those who stuck with tried-and-tested methods remained backward.
Two of the most powerful parties at the moment, BJP and Aam Aadmi Party (AAP) have proved that social media has immense power. BJP Prime Ministerial Candidate Narendra Modi and AAP leader Arvind Kejriwal used this media quite effectively to woo the young voters of this country. And great results are there to show their success.
Facebook & Twitter – still working:
Way before jumping into politics, Arvind Kejriwal and his team started a Facebook Page namely “India Against Corruption”. The page was particularly started for Jan Lokpal movement. Surprisingly, the page soon reached 10 million likes and the number is still counting. This was one of the big reasons behind political success of Arvind Kejriwal and AAP.
In the situations when parliament elections are just a few months away, it is sure that social media will have a great impact on results. Candidates with stronger social media presence will surely gain the benefit and will be able to attract their voters.