Easy Meta Data Customization
WordPress not only offers default site templates with clean code, but it also allows you to easily customize each page for SEO. Whether you’re building a landing page or a blog post, you can create unique title tags, Meta descriptions, and URLs that are optimized to the keywords your potential customers are searching for. You can also include custom excerpts or add plug-ins, depending on what type of site you’re trying to build.
Fast Site Speed
When Google or another major search engine develops rankings, it takes site speed into account—which can only be beneficial to WordPress users. WordPress sites tend to have fast load times that can be made even faster through certain plugins, like the WP Super Cache plugin, created to optimize site speeds. However, it’s important to be aware that load time can vary depending on which template you use for your web pages or blogs.
No Web Design Skills Required
WordPress caters to those with little experience in web design, making it easy for companies in the home service industries—HVAC contractors, landscape design firms, flooring companies, etc.—to use. Because you don’t need a skilled web developer to upload content on WordPress like you do with other content management systems like Joomla or Drupal, you can build a site much faster. This also means that you can launch an SEO campaign much faster and with less cost to your business.
Enhanced Site Functionality with Plug-ins
You can further customize your WordPress site by choosing plug-ins that work to enhance your overall site functionality. And there are some plug-ins developed specifically to improve SEO—like WordPress SEO by Yoast. This plug-in is especially popular because it adds options to your “Add a new post” page that help with optimization by scoring your content for key components like title tags, Meta descriptions, and H1 tags. You can also use Yoast to create an XML sitemap and other features that can further enhance your site.
Easy Crawling by Search Engines
Not only are WordPress websites easily customizable, but they also have a simple framework and link structure that’s shared among numerous other websites. Because search engines are familiar with these types of sites, it’s easy for Google’s spiders to find your web pages, index them, and rank them.